Updated: Nov 19, 2020



Are you familiar with Smart Bio by Tailwind? Well, read on to learn more about this great tool to help funnel visitors to your website.


FTC Disclaimer: I may receive compensation via affiliate links in this post at no cost to you. Compensation received via affiliate links supports the business operations of Translatable LLC.

What is Smart Bio?

Smart Bio is a completely free tool for anyone to use. It works best when paired with Tailwind for Instagram. You can learn more about how to best utilize Smart Bio and Tailwind here.

What is Tailwind?

Tailwind is a tool that streamlines the process to plan and post content via Instagram and Pinterest. Posts integrated into Tailwind can be easily shared across platforms. It is useful to utilize a tool like Tailwind to understand the metrics behind who is engaging with the content you create. To better understand typical results for Tailwind members linking to Pinterest click here: To better understand typical results for Tailwind members linking to Instagram click here:

How to get Started with Tailwind?

Getting started with Tailwind is very simple. Simply head to tailwind.com to create an account. You will be given a free trial which is based on 100 scheduled pins or 30 Instagram Posts. The trial period is not subjected to a 14 or 30-day time limit. If you should continue using Tailwind after the trial period, Instagram and Pinterest subscriptions can be purchased separately.

Why use Smart Bio by Tailwind?

Instagram only permits one link to be placed in your profile. Smart Bio is a great tool to use if you wish to direct users to multiple links from your Instagram page. Smart Bio gives you one link to place on your Instagram page. Your Smart Bio link will serve as a landing page from which visitors may view and interact with other shared links.


What makes Smart Bio different from similar tools?

Unlike other tools, Smart Bio allows you to integrate posts from your Instagram feed into your Smart Bio. Users who click on your Smart Bio can also view Instagram posts that you choose to connect. You can choose which site to direct users who click on any particular Instagram post. The ability to integrate posts directly from your feed creates a visual storytelling experience that gives users additional information and opportunities to be directed to your content.

How do I get Started with Smart Bio?

Smart Bio is easy to use and it's quick to get started. First, create an account! Smart Bio is a tool that works best with Tailwind. You can create a Smart Bio account here.

What to Expect?

Smart Bio when used with Tailwind provides an analytic feature that allows you to monitor how clicks lead to conversions. At the time of my writing this post, I have been a Smart Bio user for approximately 1 month. I have found the metrics to be useful in seeing how many users are directed to my site via Instagram. It is also insightful to learn which links users are interacting with which allows me to understand the type of content that is engaging to my audience.

Final Thoughts

Overall, I had a positive experience using Smart Bio in conjunction with Tailwind for my small business. I enjoyed the ability to integrate images from my Instagram feed into my Smart Bio landing page. I also found the analytics feature to be insightful. As a small business owner, it is important to understand your market as well as the content that is engaging to your audience. Smart Bio helped me to evaluate how well my business was doing. Ultimately, it comes down to user preference as to which landing page you elect to use for social media.


Do you already use Tailwind? Have you tried Smart Bio? Would you like to try it, but have additional questions? Leave me a comment below. I would love to share additional information or point you in the right direction to have all of your questions answered.

-Carla


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Updated: Oct 2, 2020


When looking for a video editing software, I needed something user friendly and easy to use. I found exactly what I was looking for in the Kapwing video editing app. Kapwing offers a variety of features and tools to make editing video a hassle free experience for novice video editors like me. I’ve found their subtitling caption tools to be on par with other leading subtitling service providers. In fact, Kapwings app provides a sleek modern interface that puts it leaps and bounds ahead of some older dated tools currently on the market.


FTC Disclaimer: I may receive compensation via affiliate links in this post at no cost to you. Compensation received via affiliate links supports the business operations of Translatable LLC.

Image courtesy from kapwing.com


How the App works


Simply head to kapwing.com and immediately begin working on projects for week. The best part about this app is the entire suite of free tools available online for use. Membership is not required to start using Kapwing.


Begin using their services without needing to create an account. However if you would like to unlock additional features, membership ranges from $0 to $20. Both membership tiers offer affordable options which make this app great for startups or independent contractors.


What to Expect

At the $0 membership

-No watermarks

-Upload up to 250mb

-Publish up to 7 minutes of video

-Publish up to 3 hours of video each month

-Store and edit content up to 2 days and have access to all tools


The $20 membership includes:

-Everything in the free tier plus the following:

-Uploads up to 1GB

-Ability to download SRT files

-Make content private

-Custom font upload


Subtitling


As a small business owner specializing in subtitling services, I sought a provider that had a user intuitive layout. Kapwing streamlines the transcription and subtitling process by offering automated captioning. Users can caption down to the millisecond to provide utterances accurately synced to audio. Caption font, size and color can be repositioned and edited to provide a customized fit that matches your video.


The user even has the option to caption in other languages. While I wouldn’t recommend relying solely on automated translation, this tool can save time on extensive audio to visual translations.


Image courtesy from kapwing.com


Video Editing


I primarily use Kapwing to trim and edit videos for my business’s social media accounts. As someone with limited video editing experience, Kapwing allows me to self edit quick videos. I especially like the ability to adjust brightness, contrast and saturation of videos.

There is a slight learning curve as one becomes acquainted with the editing software. Trimming videos can be tricky at first. Once you get the hang of how to use the app then everything becomes smooth sailing from there.


Image courtesy from kapwing.com

Customer Service


As someone with a prior background in sales, I understand the expectations of customers as well as the duty one has to provide positive customer service experience. I had a very positive experience utilizing Kapwing’s customer service. I received a response to a recent inquiry within a matter of minutes! Their staff was courteous and attentive addressing my questions. Customer service experiences can make or break the user experience. I’ve had my fair share of let downs in the past.


Overall Opinion


Overall, Kapwing is great for independent contractors, small businesses and individual use. Closed captioning and subtitling is a highly specialized skill and Kapwing enhances my ability to provide my clients with an exceptional service. The video editing tools make it easy for beginners to trim, edit, resize and caption their projects. With a $0 membrership and access to a wide range of features, Kapwing is worth testing out for yourself. Head to kapwing.com to get started.



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