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Leveraging Tailwind with Instagram to Bring in New Leads

Updated: Nov 19, 2020



Are you familiar with Smart Bio by Tailwind? Well, read on to learn more about this great tool to help funnel visitors to your website.


FTC Disclaimer: I may receive compensation via affiliate links in this post at no cost to you. Compensation received via affiliate links supports the business operations of Translatable LLC.

What is Smart Bio?

Smart Bio is a completely free tool for anyone to use. It works best when paired with Tailwind for Instagram. You can learn more about how to best utilize Smart Bio and Tailwind here.

What is Tailwind?

Tailwind is a tool that streamlines the process to plan and post content via Instagram and Pinterest. Posts integrated into Tailwind can be easily shared across platforms. It is useful to utilize a tool like Tailwind to understand the metrics behind who is engaging with the content you create. To better understand typical results for Tailwind members linking to Pinterest click here: To better understand typical results for Tailwind members linking to Instagram click here:

How to get Started with Tailwind?

Getting started with Tailwind is very simple. Simply head to tailwind.com to create an account. You will be given a free trial which is based on 100 scheduled pins or 30 Instagram Posts. The trial period is not subjected to a 14 or 30-day time limit. If you should continue using Tailwind after the trial period, Instagram and Pinterest subscriptions can be purchased separately.

Why use Smart Bio by Tailwind?

Instagram only permits one link to be placed in your profile. Smart Bio is a great tool to use if you wish to direct users to multiple links from your Instagram page. Smart Bio gives you one link to place on your Instagram page. Your Smart Bio link will serve as a landing page from which visitors may view and interact with other shared links.


What makes Smart Bio different from similar tools?

Unlike other tools, Smart Bio allows you to integrate posts from your Instagram feed into your Smart Bio. Users who click on your Smart Bio can also view Instagram posts that you choose to connect. You can choose which site to direct users who click on any particular Instagram post. The ability to integrate posts directly from your feed creates a visual storytelling experience that gives users additional information and opportunities to be directed to your content.

How do I get Started with Smart Bio?

Smart Bio is easy to use and it's quick to get started. First, create an account! Smart Bio is a tool that works best with Tailwind. You can create a Smart Bio account here.

What to Expect?

Smart Bio when used with Tailwind provides an analytic feature that allows you to monitor how clicks lead to conversions. At the time of my writing this post, I have been a Smart Bio user for approximately 1 month. I have found the metrics to be useful in seeing how many users are directed to my site via Instagram. It is also insightful to learn which links users are interacting with which allows me to understand the type of content that is engaging to my audience.

Final Thoughts

Overall, I had a positive experience using Smart Bio in conjunction with Tailwind for my small business. I enjoyed the ability to integrate images from my Instagram feed into my Smart Bio landing page. I also found the analytics feature to be insightful. As a small business owner, it is important to understand your market as well as the content that is engaging to your audience. Smart Bio helped me to evaluate how well my business was doing. Ultimately, it comes down to user preference as to which landing page you elect to use for social media.


Do you already use Tailwind? Have you tried Smart Bio? Would you like to try it, but have additional questions? Leave me a comment below. I would love to share additional information or point you in the right direction to have all of your questions answered.

-Carla


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